chore(ci, cd): build and deploy via _gh-actions_ directly

New actions available in GitHub allow for building and deploying the site
completely from the actions workflow with minimal code.
The deploy.sh script is no longer necessary with these changes.

.github/workflows/pages-deploy.yml.hook

@@ -1,29 +1,72 @@
-name: 'Automatic build'
+name: "Build and deploy"
 on:
   push:
     branches:
+      - main
       - master
     paths-ignore:
       - .gitignore
       - README.md
       - LICENSE
+  
+  # Allows you to run this workflow manually from the Actions tab
+  workflow_dispatch:
+
+permissions:
+  contents: read
+  pages: write
+  id-token: write
+
+# Allow one concurrent deployment
+concurrency:
+  group: "pages"
+  cancel-in-progress: true
 
 jobs:
-  continuous-delivery:
-
+  build:
     runs-on: ubuntu-latest
 
     steps:
       - name: Checkout
-        uses: actions/checkout@v2
+        uses: actions/checkout@v3
         with:
-          fetch-depth: 0  # for posts's lastmod
+          fetch-depth: 0
+          # submodules: true
+          # If using the 'assets' git submodule from Chirpy Starter, uncomment above
+          # (See: https://github.com/cotes2020/chirpy-starter/tree/main/assets)
+
+      - name: Setup Pages
+        id: pages
+        uses: actions/configure-pages@v1
 
       - name: Setup Ruby
         uses: ruby/setup-ruby@v1
         with:
-          ruby-version: 2.7
+          ruby-version: 3 # reads from a '.ruby-version' or '.tools-version' file if 'ruby-version' is omitted
           bundler-cache: true
 
-      - name: Deploy
-        run: bash tools/deploy.sh
+      - name: Build site
+        run: bundle exec jekyll b -d "_site${{ steps.pages.outputs.base_path }}"
+        env:
+          JEKYLL_ENV: "production"
+
+      - name: Test site
+        run: |
+          bundle exec htmlproofer _site --disable-external --check-html --allow_hash_href
+
+      - name: Upload site artifact
+        uses: actions/upload-pages-artifact@v1
+        with:
+          path: "_site${{ steps.pages.outputs.base_path }}"
+
+  deploy:
+    name: "Deploy site"
+    environment:
+      name: github-pages
+      url: ${{ steps.deployment.outputs.page_url }}
+    runs-on: ubuntu-latest
+    needs: build
+    steps:
+      - name: Deploy to GitHub Pages
+        id: deployment
+        uses: actions/deploy-pages@v1